The result is a smooth and clean taste.įor information on pricing, please contact local retailers. Lemon is also filtered over charcoal slowly and gently in order to preserve subtle flavors during the filtration process. This sustainable distillation process creates zero waste. Lemon is created using Deep Eddy Vodka’s signature column distillation process, during which vodka is distilled ten times in a state-of-the-art twenty-foot column still to remove impurities and create a smooth finish. This is the first new flavor to launch since the opening of the new, 30,000-square-foot Deep Eddy Vodka distillery in Dripping Springs, Texas. The distillery is open to the public on weekends for tours and tastings: Friday and Saturday 11:00 a.m.- 5:00 p.m. Highway 290 in Dripping Springs, Texas, just twenty-five miles west of Austin. Throughout the month of December 2014, Lemon will be available for sale at the new Deep Eddy Vodka distillery. Officially making a splash after the New Year, Lemon will be available nationwide in all fifty states beginning January 2015. Consumers can find Lemon in five sizes: 50 ml, 375ml, 750 ml, 1 liter and 1.75 liter. Lemon is free of artificial flavors and high-fructose corn syrup, and can be served on the rocks or mixed with infinite other ingredients to create something more complex. “The addition of Lemon to the Deep Eddy brand will continue to round out our flavor portfolio.” We are excited to bring a ‘fresh’ spin on a very traditional and proven flavor,” explains Deep Eddy Vodka CEO Eric Dopkins. “Citrus and lemon have been leading flavors within the vodka category for many years. Like all Deep Eddy Vodka spirits, Lemon is gluten-free and is handcrafted in small batches in the Deep Eddy Vodka distillery located just outside of Austin, TX. Lemon will hit shelves beginning January 2015. We also have more brands and more products in the works and look forward to sharing the news soon.AUSTIN, TEXAS (December 2, 2014) – Expanding its line of vodkas made from real, premium ingredients, Deep Eddy Vodka–one of the fastest growing spirits brands in the country–introduces Lemon, a zesty lemon-infused vodka made with quality, all-natural flavors including real lemon juice and Texas aquifer water. One of which is we intend on launching new products on other spirits lanes including Cantina Especial which is a low-proof, low calorie Tequila Soda which will launch in 3 unique flavors. We also have exciting news which we will share in more detail in the coming months. What do you think the ready-to-drink market is looking like in 2021 and beyond?Ĭonsumers will continue to demand portability in their drinks. As seltzers continue to be a driver in consumption, so will the appetite for new brands and new offerings that continue to deliver ‘better-for-you’ attributes but are a step up from what most brands are offering. We believe there will be more and more popular brands launching new innovation across all spirit types. We certainly saw a big impact as did many brands in our space. During the height of the early lockdowns, we did have a good pop because consumers weren’t just buying some things… they were buying everything. We had a decent spring as a result but once the peak of summer kicked in, we were flying off the shelf and had a real challenge getting access to more production capacity to keep up with demand.Īs a result of that flex in demand, and the challenges with being able to react adequately to it, we decided we had to make an investment in our own production facility so that in the event we had more spikes in the future, we would not be at the mercy of others’ line time. We also leaned into our team and doubled our sales force over the summer hiring many very capable individuals who had been caught up in layoffs and furloughs. That’s something we are very proud of. Has Covid affected sales at all? Or maybe even helped to boost them? At CANTEEN we have an emphasis on transparency in everything we put inside the can. At the time that was unique and set us apart from the rest of the flavored vodka madness. No matter what brand I’ve been a part of, it’s always been mission critical to have a huge focus on quality ingredients and product.Īt Deep Eddy we were the first to use real fruit juice in our flavored vodkas. The previous brands I’ve worked with were really the catalyst for where I have ended up in my career without a doubt. How has your background and experience set you up for success with this venture?
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